Lidl Plus provides shoppers with tailored discounts, digital coupons, and exclusive rewards—all accessible through a user-friendly mobile app.
In today's digital age, loyalty programs have transformed to offer more personalized and convenient experiences.
This article delves into the features, benefits, and usage of Lidl Plus, ensuring you make the most of your shopping experience.
What Is Lidl Plus?
Lidl Plus is a free digital loyalty program designed to enhance your shopping experience at Lidl stores.
Available via the Lidl Plus app on both Android and iOS platforms, it offers personalized discounts, digital coupons, and exclusive partner offers.
By scanning your digital card at checkout, you unlock savings tailored to your shopping habits.
Key features and Lidl Plus benefits:
- Personalized Discounts: The app analyzes your shopping patterns to provide bespoke coupons and offers. These personalized deals ensure that the discounts you receive are relevant to your preferences, enhancing your shopping efficiency.
- Weekly Scratch Cards: After each purchase, users receive a digital scratch card, offering the chance to win additional discounts or free products. This gamified feature adds an element of excitement to your shopping routine.
- Partner Offers: Beyond in-store savings, it collaborates with various partners to provide exclusive deals. These can range from travel discounts to special promotions on services, adding extra value to your membership.
- Digital Receipts: Say goodbye to paper clutter. With Lidl Plus, all your receipts are stored digitally within the app, making returns and expense tracking more straightforward.
- Store Locator and Weekly Leaflets: The app features a store locator to help you find the nearest Lidl outlet. Additionally, you can browse weekly leaflets digitally, ensuring you're always informed about the latest deals.
- Integration: While Lidl Plus itself is not a financial product and does not involve interest rates, it integrates with Lidl Pay in certain regions, allowing users to link their bank cards for seamless payments. This feature simplifies the checkout process by combining payment and loyalty benefits in a single scan. You can also add Lidl Plus to Apple Wallet, but with some limitations.
How to Register and Use Lidl Plus
Search for it in the Google Play Store or Apple App Store and install the app on your smartphone.
Register a Lidl Plus account using your email address and personal details. You'll also need to select your preferred Lidl store location to receive location-based offers.
Within the app, navigate to the "Coupons" section to view available offers. Activate the ones you'd like to use before shopping.
At the checkout, open your app and scan your digital card to apply activated coupons and collect rewards.
Where is Lidl Plus Available?
As of May 2025, Lidl Plus is available in numerous countries across Europe and select other regions.
For instance, in the United States, Lidl operates a separate rewards program called myLidl Rewards, distinct from Lidl Plus.
To use the program while traveling, you can change the country setting within the app to access local offers and promotions.
However, please note that purchases made abroad will not be included in your monthly spending total once you switch back to your home country.
Bank Contact Information
Lidl Digital International GmbH & Co. KG
- Address: Stiftsbergstraße 1, 74167 Neckarsulm, Germany
- Phone: +49 3022005500
- Email: feedback@lidl.com
Privacy and Data Use
Lidl Plus prioritizes user privacy, adhering to the General Data Protection Regulation (GDPR) regulations. The app collects data to personalize offers and improve the user experience.
Users have control over their data preferences and can adjust settings within the app to manage the information they share.
Tips to Maximize Your Lidl Plus Savings
New coupons and offers are added frequently. Regularly browsing the app ensures you don't miss out on savings.
Ensure that desired coupons are activated prior to checkout to apply discounts seamlessly.
Explore the "Partner Offers" section for exclusive deals beyond groceries.
Engage with the weekly scratch cards for chances to win additional rewards.
Common Troubleshooting or FAQs
Q: What if the app crashes or won't scan at checkout?
- A: Ensure your app is updated to the latest version. If issues persist, restart your device or reinstall the app.
Q: How can I reset my password?
- A: On the login screen, select "Forgot Password" and follow the prompts to reset your credentials.
Q: How do I change my preferred store location?
- A: Within the app, navigate to settings and update your store preferences accordingly.
Comparison: Lidl Plus vs. Competitor Loyalty Programs
In a market crowded with digital rewards programs, the benefits of Lidl Plus cater to a streamlined, app-based experience.
Here's how it compares with its main competitors in the UK and European markets:
| Feature | Lidl Plus | Tesco Clubcard | Nectar (Sainsbury’s) | Aldi App |
|---|---|---|---|---|
| Type of Program | Digital-only app | Physical & digital | Physical & digital | Digital (info, not loyalty-based) |
| Discount Method | Weekly digital coupons & scratch cards | Member-only prices and Clubcard Prices | Points per pound spent, converted to rewards | No formal loyalty program |
| Personalization | High – based on shopping habits | Moderate – broad price offers | Limited – points not personalized | N/A |
| Partner Offers | Yes (travel, lifestyle) | Yes (FuelSave, Clubcard Plus) | Yes (Argos, eBay, Esso) | No |
| Digital Receipts | ✔ Yes | ❌ No | ✔ Yes | ✔ Yes (for orders) |
| Gamified Elements | ✔ Weekly scratch cards | ❌ None | ❌ None | ❌ None |
| Mobile Usability | Very user-friendly | Slightly cluttered | User-friendly | Basic |
- Best for Instant Savings: Lidl Plus
- Best for Multi-Retailer Points: Nectar
- Best for Fuel and Groceries Combined: Tesco Clubcard
- Least Competitive in Rewards: Aldi
For shoppers who value simplicity, weekly savings, and app-based convenience, Lidl Plus offers a compelling alternative to traditional points-based systems.
Its focus on personalized coupons and digital efficiency makes it ideal for regular Lidl customers who want quick wins rather than long-term savings.
Conclusion
Lidl Plus revolutionizes the shopping experience by offering personalized discounts, digital convenience, and exclusive rewards—all at no additional cost.
By integrating loyalty benefits into a single app, customers receive maximum value with minimal effort.
Whether you're a frequent shopper or new to the store, it's a valuable tool to enhance your shopping experience.
Disclaimer: Lidl Plus is not a financial product and does not offer financing or lending services. Availability and features may vary by country and are subject to Lidl’s terms and conditions.
