Short video content creation has become a trend. Professional and amateur content creators need to exert their creative juices to produce quality, unique, and compelling short videos that will stand out from the pool of millions of other users.

With this trend, I could not keep myself from exploring and creating content. However, I learned about a mobile app that allows users to create and edit short videos, while also getting monetary compensation. It means that I can earn money while spending time on this app.


The Kwai app has so many features that users can enjoy when it comes to video-sharing social media. At the same time, there are several ways to earn through the app. Learn more about the features of the Kwai app, and how it can be downloaded on your phone.

How The Kwai App Makes Money
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Discovering the All-In-One Video-Sharing App

I spend hours browsing and watching videos on social media every day. It takes so much of my time, especially when I decided to create my content to post on these platforms. From brainstorming ideas to video shooting to editing clips and uploading, I need a few hours just to create a 15-second video.

How The Kwai App Makes Money
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The editing process is most challenging for me as I need other video-editing apps. I spent this huge chunk of my day on social media until I discovered the Kwai app through an advertisement. Everything I need for a video-sharing app is on Kwai because of the amazing features.


On the surface level, Kwai also has what the other social media platforms offer — video watching and content creation. But, the thing I liked about Kwai is that it has built-in video-editing tools and features, which saves me time and storage space.

Aside from these features, I love how my efforts on the app are rewarded monetarily. Yes, users can earn money through the app in different ways. This is probably why the Kwai app skyrocketed to fame with over 20 million user gains in Brazil alone in just two months in 2020.

The Popular Video-Sharing App

In 2013, Beijing Kwai Technology Co. Ltd. released the Kwai app in China. After four years, it expanded its reach to other Southeast and East Asian countries like South Korea, Philippines, Vietnam, Indonesia, etc. Interestingly, the app recorded over 10 million downloads in South Korea in less than a month of release.


Furthermore, the company made the Kwai app available in other continents. As mentioned, the app made an immense impact in Brazil. At present, Kwai has over 700 million registered users, and 120 million are active users daily. Moreover, the user-generated content of Kwai has reached the four billion mark, and it keeps growing.

Of course, I could not help but be curious about what it has that people are going crazy about it with this kind of popularity. So, I immediately downloaded the Kwai app from the Google Play Store, although it is also available in the iOS App Store. Kwai is also free to install.

Also read: See the Most Watched Videos on Tiktok in 2021

Watching and Creating Videos on Kwai

I liked how the Kwai app is totally free to download, so I immediately signed up. The app required me to use my Facebook account, Google account, other email address, or phone number.

How The Kwai App Makes Money
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Then, I have to set up my account on the Kwai app by choosing my unique username and uploading my profile picture. Lastly, I need to set up my password. Finally, I can start enjoying the app’s features, such as creating, editing, and sharing video content.

Video content creation in Kwai is more challenging as it has seven second-limit. To have interesting and compelling content, I need to compress it into just seven seconds. It is a challenge to be creative enough that my followers and audience will love it.

However, I think the seven seconds limitation in videos in Kwai is helpful for browsing videos. I can explore and watch more videos that I find exciting since they are all short. Moreover, the video ensures that it can capture the attention of the users and viewers and they will not be bored.

Personalized Experience on Kwai

In addition to the things that I like about Kwai, I can personalize my experience. It allows me to choose the content shown on my feed based on my interest and preferences. I made sure to check content about memes, dogs, trending dances, fashion, sports, and much more.

The best content to be seen on Kwai are funny videos. Most content creators share laugh-inducing clips that will bring momentary joy and smile to us users. Moreover, I can find new friends on the app who shares the same interests.

Since I personalized my feed, the videos shown fall under my preferences. The more I spend time on the app, the more I get to know numerous content creators, helping me find my favorite ones. Kwai ensures I can follow my favorite content creators and get updated on their latest releases and uploads.

Earning Money While Spending Hours on Kwai

I can attest that the Kwai app enticed people because of the opportunity to earn money while using the app. It is rare to find an app where ordinary users like me can make money just by spending hours on the app. The Kwai app features a reward system in which each user's activity is awarded with tokens, or Kwai Golds.

How The Kwai App Makes Money
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The in-app currency Kwai Golds, can even be exchanged for actual money. The exchange rate is 100 Golds for $1, and there are many ways to collect Golds. As long as I spend time on the app, I can guarantee that I can earn more money.

Like how I spend hours on other social media platforms, I now dedicate my time to Kwai, wherein there is a direct reward. The primary way to collect coins is by watching videos in which I can have a chance for a spin. The spin guarantees several Golds, although it is a minimal amount.

But it encourages me to watch more videos to get a chance to get a spin. Aside from watching, uploading my videos provides more opportunities to collect coins as the rate of five views is equivalent to 0.01 Golds. As such, I share the video on other social media platforms so that my friends and followers can help me gain more views.

Also read: Likee Lite: An App to Watch Funny Videos

Other Ways to Collect Golds on Kwai

As I mentioned, there are many ways to collect Golds, one of the easiest ways is by logging in to the app daily. Each day guarantees a treasure chest that varies with the amount of Gold to be collected. The treasure chest will give a relatively bigger amount on the seventh day of login and prompt the weekly cycle.

There are daily tasks as well, which also give treasure chests once accomplished. These tasks vary every day, so aside from logging in, I finish the tasks for more Golds. Lastly, the biggest reward comes from the successful invitation of friends.

Kwai makes sure to reward me once one of my friends downloads the app or creates a profile using my invite code. This invitation code can be found on the Financial Center tab. Then, I can share it with my friends on different social media platforms like Facebook, Whatsapp, Telegram, etc.

Converting Golds to Real Money

Everything on the app is user-friendly, especially the features such as collecting Golds by watching videos, uploading content, accomplishing tasks, inviting friends, and logging in daily. Once I have collected enough Golds, I can convert it to real money.

How The Kwai App Makes Money
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Some people might be hesitant to believe whether Golds can be converted to real cash. I can say it is true, and millions of other users can attest to this as well. In fact, I have already redeemed a hefty amount of cash by just using the app.

The Golds can be transferred to my account in the form of real money through PayPal. So, I have to set up and link my PayPal account to my profile. Note that the Kwai app only allows users to redeem $2 to $200 daily.

So, I tend to collect up to 20,000 Golds to maximize the redemption limit in the app. The number of processing days varies from time to time.

More Users, More Investment

People might wonder how the app generates revenue as it just keeps on giving money to the users. There are two ways mainly. First, the advertisements on the app help generate revenue for the developers.

However, the most significant contributor is the investments that the company receives, like from Tencent. The investment increased the valuation of the app to $3 billion. By the end of March 2020, it even grew to $3.6 billion worth of revenue.

Since the app is considered one of China's biggest social media platforms because of the number of users, the company attracts more potential investors.

Also read: Fun Facts About TikTok


Kwai proved to be a user-friendly app for sharing content with its built-in video-editing tools. It offers a great user experience, as it allows us to personalize the content we watch on the app.

Moreover, the best selling point of Kwai is that it lets us earn money just by spending time on the app. In different ways, we can collect Kwai Gold which is redeemable as real cash through PayPal.

Spanish version: Cómo la aplicación Kwai ayuda a los usuarios a ganar dinero